Service
Google Ads management for HVAC, plumbing, and local home-services businesses.
$500/month gets your Google Ads account managed with specialist focus instead of a generic agency package. The service is deliberately narrow: Google Ads for HVAC, plumbing, and local home-services businesses, with conversion tracking, landing-page recommendations, search-term control, and ongoing audits built in.
Scope
What I actually manage each month.
This is not a vague "campaign optimization" retainer. The account, the tracking, and the conversion path all have to be legible enough to improve, and decisions get made on what the data is actually showing, not on what someone hopes it will say next month. For HVAC and plumbing accounts, that means service-area targeting, emergency-vs-planned demand, calls, forms, GBP/location signals, and wrong-service query cleanup are part of the work.
Free audit
The audit comes before the retainer.
Before I recommend Google Ads management, I audit the account, the tracking, the search terms, the landing page, and the conversion path. For HVAC and plumbing accounts, that includes wrong-service searches, emergency-vs-planned intent, call/form tracking, town and service-area fit, seasonal ad copy, and whether the account is optimizing toward real leads.
The output is a prioritized action plan, not a generic score: what is quietly bleeding money, what needs tracking cleanup, what the landing page is failing to answer, what is structurally broken versus a quick win, and whether the account is a fit for the $500/month management model.
Quick answers
Direct answers before you request the audit.
What does Google Ads management include? Campaign structure, search-term control, negative keywords, ad copy, assets, conversion tracking, landing-page recommendations, GBP/local signals, ongoing audits, and plain-English findings.
Who is this for? HVAC, plumbing, and local home-services businesses that want Google Ads managed by a specialist instead of a generic agency package.
How much does it cost? If the audit shows a real opportunity and the fit is right, management is $500/month flat. No setup fee. No percentage of spend. No contract.
What happens before management starts? I audit the account, tracking, search terms, landing page, and conversion path first. The audit decides whether management makes sense.
How the service proves itself
The service is composed from the capability pages.
Capabilities prove the pieces. The service bundles them into the thing a client actually buys.
Vertical
HVAC Google Ads management →
The HVAC vertical page shows the trade-specific substrate behind the service: audited businesses, service taxonomy, seasonal patterns, common findings, and HVAC/plumbing Google Ads logic.
Service spine
Google Ads capability map →
The Google Ads capability map shows the operating surface: targeting, tracking, ad copy, competitors, SERPs, landing pages, and Shopping where relevant.
Measurement
Tracking audit →
Tracking is part of the service because optimization depends on the account learning from actions that actually resemble leads.
Market context
SERP audit →
The SERP audit checks the real search result your ad competes on, not just the keywords sitting inside the account.
Conversion path
Landing-page review →
Landing-page review catches the point where a paid click loses confidence: message mismatch, hidden CTAs, weak proof, slow pages, or broken tracking.
Resource
HVAC negative keywords →
The HVAC negative keyword guide shows how search-term waste gets reviewed before broad match quietly spends budget on jobs, DIY, parts, and wrong-service searches.
Resource
Emergency HVAC Google Ads →
The emergency HVAC Google Ads guide shows how urgent no-heat/no-AC demand should be separated, scheduled, tracked, and routed to a call-first conversion path.
Resource
HVAC Google Ads cost →
The cost guide explains how HVAC owners should think about budget, CPC, lead quality, and whether more spend is actually useful.
Resource
HVAC PPC audit checklist →
The PPC audit checklist makes the first step concrete: tracking, search terms, location, schedule, landing pages, and budget allocation.
Resource
HVAC landing-page checklist →
The landing-page checklist shows how paid clicks turn into calls and forms, and why homepage traffic often wastes expensive HVAC demand.
How it starts
What the first month looks like.
- Audit first. I check the account, tracking, search result, landing pages, and conversion path, then deliver a prioritized 30-day action plan that separates quick wins from structural rebuilds before recommending management.
- Stabilize the measurement. Conversion actions, GA4, call intent, forms, and attribution get cleaned up before the account learns from bad signals.
- Stop obvious waste. Search terms, negatives, location leaks, budget pacing, and account hygiene get handled before bigger strategy changes.
- Tighten the message. Ads and assets start echoing the strongest true claims already visible on the site.
- Prioritize the page fixes. Landing-page recommendations are ranked by conversion impact, not by redesign taste.
- Set the cadence. Weekly checks catch drift; the deeper monthly read decides what gets changed next.
How it runs
The cadence is light weekly, deeper monthly.
Every week, I check the account for obvious drift: spend moving into bad searches, conversion tracking weirdness, budget pacing, ad disapprovals, major performance changes, and the easy misses that should not sit for a month.
Every month, the review gets deeper. Search terms, competitors, landing pages, tracking quality, ad copy, and business-context changes get read together. The important findings become account work I execute or a clear recommendation where the fix needs your site, CRM, or internal team.
Who it is for
Who this is for.
| Good fit | Usually not a fit | Why |
|---|---|---|
| HVAC, plumbing, and local home-services businesses | National ecommerce or SaaS accounts | The service is built around local search intent, calls, forms, GBP, and service-area demand. |
| Google Ads is already running or clearly should be | Businesses looking for Meta, TikTok, LinkedIn, or programmatic | The specialization is Google Ads. Other paid channels need different operators. |
| Owner wants outcomes and clean reporting | Owner wants a big-agency meeting cadence | The model is direct work, live findings, and plain-English decisions. |
| Small or medium ad spend where waste matters | Enterprise accounts that need a team and SLAs | $500/month works because the service is narrow, focused, and built around one channel. |
Scope guardrails
What is not included.
- Ad spend itself. You pay Google directly. My fee is management.
- Full website ownership. I can recommend and help shape landing pages. I do not become your long-term web department.
- Meta, TikTok, LinkedIn, Reddit, Pinterest, or programmatic. Those are separate paid-media disciplines.
- SEO as a standalone service. I will flag SEO/AEO issues that affect paid performance, but this service is not a full SEO retainer.
- Creative production at scale. Ad copy is included. Video shoots, design-heavy assets, and brand campaigns are not.
- Review-generation management. If reviews are hurting conversion, I will flag it. I do not run the review-request program.
Start with the audit. Management comes after the account proves it is worth touching.
Send the domain. I will check the account, the tracking, the search result, and the conversion path. If the audit shows a real opportunity and the fit is right, Google Ads management is $500/month flat.
Get the audit