Platform
Google Ads →
Search demand, conversion tracking, landing-page friction, competitor context, and creative gaps all meet inside the Google Ads account.
Paid media
Paid media is deliberately narrow: Google Ads, measured well.
The specialization is intentional. Paid media work here centers on Google Ads because that is where the highest-leverage local-service demand lives and where tracking, targeting, and message match compound together.
In scope
One paid platform gets the depth.
The paid hub routes into Google Ads because spreading across every ad platform would add surface area without improving the core offer.
The not-list is part of the value.
Meta, LinkedIn, TikTok, Reddit, Pinterest, programmatic, and broadcast channels are not presented as active services here. They require different expertise, different measurement assumptions, and different daily reflexes. Narrower scope keeps the Google Ads work sharper.
Want the paid account checked first?
The free audit starts where paid media usually breaks: tracking quality, search intent, page fit, and the offer the prospect actually sees.
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