now
What's active this week
A live snapshot of recent audit work and recent improvements. The point is freshness: if the work is moving, the site should show signs of movement.
Practice state
- Audit corpus: hundreds of audit runs across the local home-services market
- Findings catalogued: thousands of findings, spread across tracking, targeting, creative, position, reputation, and landing-page categories
- Active verticals: HVAC
- Next vertical opening: Roofing, Home Exteriors (Windows + Siding)
This week's recent findings (anonymized)
A small rotating sample. Sanitized at generation time.
[unevaluable] no-conversion-tracking
HVAC contractor · Peabody, MA · audit run 2026-05
[unevaluable] data sources for this rule didn't resolve cleanly. The detector did not run; this row is a loud-flag for the operator. Prospect-facing surfaces filter this out by default. • tracking_profile: all sources failed or ineligible. site_crawl_passive:...
[unevaluable] ad-copy-offers-unlisted-service
HVAC contractor · Peabody, MA · audit run 2026-05
[unevaluable] data sources for this rule didn't resolve cleanly. The detector did not run; this row is a loud-flag for the operator. Prospect-facing surfaces filter this out by default. • site_crawl_completed: all sources failed or ineligible. site_crawl_passive:...
[unevaluable] multiple-aw-ids
HVAC contractor · Peabody, MA · audit run 2026-05
[unevaluable] data sources for this rule didn't resolve cleanly. The detector did not run; this row is a loud-flag for the operator. Prospect-facing surfaces filter this out by default. • tracking_profile: all sources failed or ineligible. gtm_workspace_api (context='client'):...
[unevaluable] no-call-tracking
HVAC contractor · Peabody, MA · audit run 2026-05
[unevaluable] data sources for this rule didn't resolve cleanly. The detector did not run; this row is a loud-flag for the operator. Prospect-facing surfaces filter this out by default. • tracking_profile: all sources failed or ineligible. gtm_workspace_api (context='client'):...
[unevaluable] on-site-promos-not-in-ads
HVAC contractor · Peabody, MA · audit run 2026-05
[unevaluable] data sources for this rule didn't resolve cleanly. The detector did not run; this row is a loud-flag for the operator. Prospect-facing surfaces filter this out by default. • site_crawl_completed: all sources failed or ineligible. site_crawl_passive:...
Methodology updates
Notable improvements to the audit since launch.
- Site-to-ad-copy gap analysis - promo offers, trust markers, and tenure references on prospect sites are now cross-checked against ad copy.
- Evidence threshold for rotation-dependent assets - sitelinks, call extensions, and other rotation-dependent ad assets only get flagged after repeated captures show consistent absence.
- Brand defense ladder - graded finding for who is bidding on your brand name.
- Per-town SERP localization - captures reflect what searchers in the specific town actually see.
Why this page exists
Most agency websites are written once and then slowly decay. This page surfaces recent audit work as it lands. If it shows stale content, that is a useful signal. If it shows fresh findings, that is a useful signal too.
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